There are a lot of fragrance blogs out there. In fact, if you’re starting a blog with the idea of having an army of followers, turning it into a book, to be followed by an indie movie starring Zooey Deschanel, and then retiring to your own Pacific island on the royalties – well, keep dreaming. Frankly, you’re lucky if you can get your friends to visit, much less comment.
But then again, that’s what blogging is really all about. It’s a way that we can create and share our diaries in real time, when they actually count for something. When they actually have meaning for people. And – perhaps – our blogs will have even more meaning in the future, long after we’re gone.
For those reasons, I encourage all my fragrance friends to have blogs. And sometimes they listen to me, and – well – SOMETIMES…..
Well, sometimes, they put up something really nice. Like Nero Profumo. In this instance, my friend Francesco (who you may know as alfarom on Basenotes) has just created his own English-language review blog. The title translates literally as “Black Fragrance”, but all English-fluent readers, and especially those familiar with the must-read titles of the fragrance world, will delight in the cute punsmanship of that name. Ignore Francesco’s protestations to the contrary – his effortlessly fluent English skills are fully at play, and you will delight in his reviews. The reviews are just right – neither minimalist nor wordy, but always insightful. I already have one absolutely-must-sniff after my first visit. (I’ll let you guess which one that is!)
Nero Profumo is oozing with that certain niche sensibility that fragrance aficionados demand – as well as a rather wry, deftly cute, and lovably smirky fashion sense which I positively adore. The photos are excellent, and far better than what one normally sees. Or, for that matter, anything that I can muster up – even with GIMP and my total disrespect for copyright. You should check out this site for the eye candy, as well as the nose candy.
So – there’s my review.
Black is beautiful.
Now. Get some!